How to set a planogram?

Ok setting a planogram is not that easy if your a beginner but I will walk you through it step by step. First you will need some shelf cleaner at Target that is spitfire you use this to sanitize the shelves all stores require that the shelves are clean. Next you will need the planogram or revision get this from your supplier, planogram team leader, or team leader. Gather shelf labels, shelf strips (explain in another blog), backer paper, hammer (if old store), and shopping cart (to pull product).

Now your ready so lets begin by reading your planogram to see whats changing, if the entire planogram is changing you will need to see whats on the materials list on the front page (fixtures, BP, Signing etc…) now if you have everything start with section 1 which is the first section from the main aisle. remove product, fixtures and maybe the backer paper then from the top is 72″ inside a gondola so most pog’s will have a height set at 72 or lower for instance if there is a header it may be 65″ so count down from the top if your not sure take a measuring tape and use it as a tool.

Now were at 65″ from the top and your planogram says the letter A 65, the holes are your alphabet a would be the very first hole on your left in this circumstance so place a fastback at A. next is D64 so go A, B, C, D and then one peg down to 64.  Great you have to continue this until your done.  ( This is for peghooks)

For shelves you need a measuring tape if it says 48″x18″ or 20, 22, 28″x18 this is for the gondola. So the measurement I prefer to use the line listing in the back of the planogram it list measurements such as 16″, 24″, 36.6″ and so on use these measurements to set your shelves by taking the measuring tape from the back of the pegboard and going up and place the shelf at the first measurement.

Next you need to read your planogram and get your information for your labels I know your tired but imagine we did this everyday and set up to 20 aisles a day 2 per hour 1/2.

look on your schematic for little numbers these numbers are the same numbers on your labels they could read 1, 2, 3 or the new format 1-p1-1, 1-f1-2 and so on p=peg, f=fixture, shelf labels say 1-1-1 and so on. If your lucky and have shelf strips you will see a 101 and up on the corner this is the shelf number 101 basedeck, 102 first shelf and so on.

1-p1-1 should be on the schematic and on the label which is how your planogram should look. Once you have done your planogram your done.

For questions please comment I may have left out some details.

How to read a shelf label?

Mostly the information I provide pertains to Target some stores it may be slightly different. To read a shelf label is simple they have a system called DPCI which means Department, Class, Item ex. 009 03 1222 is a DPCI all of Targets products and Signing have DPCIs and even some fixtures. This simplifies the process of ordering and maintain stock. on the very bottom of a label is the last numbers of a UPC Code use this to find the product easily or use the DPCI which is located near the UPC or at the left corner of any target branded products. To print labels use the signing and label pc located in the fixture room or see a team leader, LOD, or Planogram team member.

Shelf labels are printed using a hip printer from price change or through a laser printer in the fixture room. You can print one to 1000 labels just dont waist paper I hated constantly ordering paper.

Using Backer Paper

Well your probably wondering what backer paper is, backer paper is the paper that is perforated and hole punched that attaches to the pegboard on a gondola. The paper is attached using what the term is called dart clips which are small white colored pins that you press into the pegboard easily.

Backer Paper is currently being used at Target and Wal-Mart stores and come in several formats they have many designs and are different sizes. Some paper can come in 36 in” for endcaps and 48″ for gondolas.

Backer Paper at Target is usually shipped in square boxes marked ISM these boxes are easy to located if your a merchandiser and need to find them you can go to the Fixture room and look for a box standing up which says ISM in red letters and read the label on the top of the box which will tell you which planogram it belongs to. Quick note the absolute best person to help with any ISM, Signing and Planograms are the signing specialist aka Marketing Team Leaders, experts etc…

Or if its not in the fixture room there are two places it can be either on the receiving dock in a pallet space designated for signing and fixtures over the chargeback desk or with the planogram team just look for the planogram team leader to find it or any planogram/presentation team member.

Backer Paper is not complex to place on gondola I recommend take one sheet and place a dart clip in the very first hole to your left and right and place in pegboard then grab another sheet and take the sheet and affix it to the pegboard under the first sheet lining the holes up so you wont have any problems.

After a while you will get the hang of it, so once you have the paper properly lined up make sure all corners are affixed with a dart clip there should be just enough in a small bag located inside the backer paper box.

If you have any questions regarding ISM, Planograms and Target I have over 10 years of experience and I can help with just about any question.

What is a planogram?

A planogram is a diagram of fixtures and products that illustrates how and where retail products should be displayed, usually on a store shelf in order to increase customer purchases. They may also be referred to as plano-grams, plan-o-grams, schematics or POGs. A planogram is often received before a product reaches a store, and is useful when a retailer wants multiple store displays to have the same look and feel. Often a consumer packaged goods manufacturer will release a new suggested planogram with their new product, to show how it relates to existing products in said category. Planograms are used nowadays in all kind of retail areas. A planogram defines which product is placed in which area of a shelving unit and with which quantity. The rules and theories for the creation of a planogram are set under the term of merchandising.

A basic planogram can look like this and a more HD planogram will look like this .

Note: Don’t get confused on the HD part I added this meaning High Definition.