Well your probably wondering what backer paper is, backer paper is the paper that is perforated and hole punched that attaches to the pegboard on a gondola. The paper is attached using what the term is called dart clips which are small white colored pins that you press into the pegboard easily.
Backer Paper is currently being used at Target and Wal-Mart stores and come in several formats they have many designs and are different sizes. Some paper can come in 36 in” for endcaps and 48″ for gondolas.
Backer Paper at Target is usually shipped in square boxes marked ISM these boxes are easy to located if your a merchandiser and need to find them you can go to the Fixture room and look for a box standing up which says ISM in red letters and read the label on the top of the box which will tell you which planogram it belongs to. Quick note the absolute best person to help with any ISM, Signing and Planograms are the signing specialist aka Marketing Team Leaders, experts etc…
Or if its not in the fixture room there are two places it can be either on the receiving dock in a pallet space designated for signing and fixtures over the chargeback desk or with the planogram team just look for the planogram team leader to find it or any planogram/presentation team member.
Backer Paper is not complex to place on gondola I recommend take one sheet and place a dart clip in the very first hole to your left and right and place in pegboard then grab another sheet and take the sheet and affix it to the pegboard under the first sheet lining the holes up so you wont have any problems.
After a while you will get the hang of it, so once you have the paper properly lined up make sure all corners are affixed with a dart clip there should be just enough in a small bag located inside the backer paper box.
If you have any questions regarding ISM, Planograms and Target I have over 10 years of experience and I can help with just about any question.
8 Comments
March 20, 2008 at 8:43 pm
There is specific tool used to remove the canoe clips or dart clips. Where can you purchase that item? Thank you from a new addition to Target as a PTL.
Josey
April 16, 2008 at 5:13 am
If you are purchasing this tool which is called an orange tool through TIPP then type in the number Z102562500 it may have changed so you can do a keyword search as well if you are ordering online for personal use you can visit ffr.com
June 9, 2008 at 6:58 pm
We are looking for a source for the backer paper. Do you know 2 or 3 vendors that carry it?
Thanks for your help.
Monte Warren
June 9, 2008 at 7:48 pm
Yes, there are some vendors that can create backer paper for you the main one I know is Archway Marketing which provides for Target, the second one is Imagine Print Solutions, and the third is Largeformatposters.com just a reminder these are custom jobs no company has a stock of Backer Paper except Target in there own ISM Warehouse, what I would do is find someone on Coroflot that meets your criteria and have them design the paper for you then submit it to the printer and have them do a short run which would probably be 2-4 boxes make sure that you know there is a difference of no hole backer paper and pre-punched backer paper. Also I am working on a solutions since there is a high demand for backerpaper. Oh just forgot to mention there is another called Panel Processing at panel.com
June 9, 2008 at 10:26 pm
Thanks a bunch for your help Kevin.
Monte
June 10, 2008 at 12:31 am
Your very welcome and just to let you know one of my vendors Southern Imperial sells backer Paper by the roll visit their website at southernimperial.com
June 19, 2008 at 6:37 am
Kevin, I am trying to source backer paper as well. I saw your previous blog and talked directly to LargeFormatPosters and Imagine Print Solutions and neither can supply backer paper. I viewed the product websites at Archway and Southern Imperials but no luck there either. I emailed both those respective companies but have not heard a reply yet. Any other suggestions for securing backer paper? Thanks a ton! Eric
June 19, 2008 at 10:44 am
See my new post, hope it helps!