Using Backer Paper

Well your probably wondering what backer paper is, backer paper is the paper that is perforated and hole punched that attaches to the pegboard on a gondola. The paper is attached using what the term is called dart clips which are small white colored pins that you press into the pegboard easily.

Backer Paper is currently being used at Target and Wal-Mart stores and come in several formats they have many designs and are different sizes. Some paper can come in 36 in” for endcaps and 48″ for gondolas.

Backer Paper at Target is usually shipped in square boxes marked ISM these boxes are easy to located if your a merchandiser and need to find them you can go to the Fixture room and look for a box standing up which says ISM in red letters and read the label on the top of the box which will tell you which planogram it belongs to. Quick note the absolute best person to help with any ISM, Signing and Planograms are the signing specialist aka Marketing Team Leaders, experts etc…

Or if its not in the fixture room there are two places it can be either on the receiving dock in a pallet space designated for signing and fixtures over the chargeback desk or with the planogram team just look for the planogram team leader to find it or any planogram/presentation team member.

Backer Paper is not complex to place on gondola I recommend take one sheet and place a dart clip in the very first hole to your left and right and place in pegboard then grab another sheet and take the sheet and affix it to the pegboard under the first sheet lining the holes up so you wont have any problems.

After a while you will get the hang of it, so once you have the paper properly lined up make sure all corners are affixed with a dart clip there should be just enough in a small bag located inside the backer paper box.

If you have any questions regarding ISM, Planograms and Target I have over 10 years of experience and I can help with just about any question.